You pay taxes to cover welfare for people who just choose not to work. That’s why I launched a welfare-to-work requirement.
— Sarah Huckabee Sanders (@SarahHuckabee) September 28, 2026
If you’re young, healthy, and get government assistance, you should work, go to school, or volunteer. pic.twitter.com/M83nxNMdry
My Comment:
I know there are some people that are theorizing that the GOP is purposely trying to tank the midterms and though I don't think that is what is happening here, I certainly get the argument. For a sorta of younger white male who likes to play video games during my time off work, this seemed like a direct middle finger towards me and if I was in Arkansas I'd at least consider not voting for Sanders because of it. I can't think of an advertisement which has played worse for me, and, given the reaction online, I don't think I am alone.
The obvious problem is that young white males are about the least likely group to ever be on welfare. There are a few, obviously, but the numbers are extremely small given the actual demographics of government assistance. Most government assistance goes to women, minorities, children and the elderly. And young men? The ones that work are the ones paying for it. But Sanders took the cowardly way out, depicting "Brad" as a White Male instead of a Black female or immigrant from some random country. And Sanders isn't the first person in the GOP to do this, other people, like Speaker of the House Johnson and Congressman Bobert, have said similar things about young men being lazy and playing video games, but saying it's White folks.
And that's assuming young men can get jobs at all. A lot of noise was made about the fact that almost all of the new jobs under President Trump have gone to women. And there is still the simmering issue of H1B visas and illegal immigration taking jobs that would otherwise go to young men (and not just young White men, Blacks and Hispanics are getting screwed by this too). Though the economy is strong, that hasn't translated into good jobs for young men, and even when those jobs are available they have to compete with much of the world to get them. And that's not even counting the fact that HR departments are using AI to filter out applicants before they even get a chance to interview!
What is more is how tone deaf it is for trying to get out the vote. The winning message in 2024 was that the economy was rigged against young White Men (and men in general) and that the GOP was going to be the party to fix it. Though efforts have been made by the Trump administration, and things are better than they were, the popular sentiment is that not enough has been done to help the demographic that helped the party win. Indeed, many folks are genuinely angry that the Trump administration has focused so hard on foreign policy, and I have to agree, even though I generally approve of Trump's foreign policy.
So what is the message here? Young White Males are video game addicted losers that are scamming everyone else? How is that any different from what the Democrats are saying? The whole point of putting the GOP into office is to stop that message and offer something else, jobs, money and respect, that the Democrats refuse to give them. But we got the exact opposite from Sarah Huckabee Sanders.
I do think that ever since the assassination of Charlie Kirk the GOP has had a major messaging problem for young people. Kirk was young enough and talked to enough young people to understand that young men are in trouble and need help, not a lecture. Though this ad might have happened regardless, I do think that Kirk would have been able to talk a lot of young men angry about this ad off the ledge and get them out to vote. But he's dead and I don't know if anyone in the GOP has the perspective he had, let alone the voice.
So who was Sanders making this ad for? My guess is Boomers. Despite essentially all being on welfare, as what else could Social Security and Medicare be called, Boomers have as their generational story that they were the folks that worked hard. The younger generation? They are all lazy takers, despite the fact that they are the ones paying into those programs now in the first place, even though most of them believe they won't ever get the benefits that the Boomers are getting now. Given how red of a state Arkansas is, it might even work for Sanders, she doesn't need young people when the GOP has a lock on Boomers (and Silents and Gen X to a lesser degree). This kind of ad is catnip for them. But I don't think she seems to understand or care that a short term gain for her is doing permanent damage to the Republican Party.
What message would be better? Almost anything really, but I know what I want to hear from the Republican Party is something like this: "We love and respect young White Males and know that you folks are working hard to make this country great again. We want to ensure that you won't be discriminated against and want to make sure you can succeed. We know you don't want a handout, but a fair chance to get a good job, a good home and a good wife and we want to get rid of the obstacles that the Democrats have put into place to stop you". Why that isn't the message for the 2026 midterms, instead of the slop we are getting from people like Sanders is beyond me.



