The 2024 Presidential Candidates: Kamala Harris and Donald Trump. Fox News/AP.
The Democrats are making plans to win back young male voters, starting with a $20 million study examining "how to talk" to men. Fox News. The so called SAM plan would "study the syntax, language and content that gains attention and virality in these spaces" for male voters. The Democrats lost male voters in 2024 in the Presidential race. Trump won majorities of young White and Hispanic male voters and got 1/3rd of Black male voters as well. The numbers jumped by 20% for Hispanic and Black male voters compared to 2020. The study also advises Democrats should start advertising to men on video games. Republicans took the study in stride, pointing out that they had to commission a study in order to try and attempt to understand male voters, instead appealing to them naturally.
My Comment:
This is one of those things that everyone on the right just understands, while the left seems to have massive problems. A party that has branded themselves as the party for young unmarried women and LGBT voters is not going to appeal to anyone else. The only way to change that is to change the branding.
Indeed, the general feeling I get when I see Democrats speak, as a White male, is that these people not only hate me, they hate everything I stand for. The contempt that they have for male voters who would dare to vote in their own interests is extremely palpable. They are actually defending things like affirmative action and illegal immigration, things that absolutely hurt young male voters, none more than White males.
The problem is how on earth do you sell that to a male voter? I don't really think you can. It's very hard to get people to vote for folks that hate them and I think the only thing they really could do would to absolutely destroy everyone in their party that believes that women and LGBT folks should come before anyone else. But if you do that as a Democrat you lose 25% of your part at least, and many of your most motivated voters.
I know personally, the Republicans message was all in on things I care about. I want less immigration, legal and otherwise, better wages for workers, cheaper housing, a more sane foreign policy and an end to the cultural excesses we are seeing on the left, especially when it comes to the "T" portion of LGBT. The Democrats message, outside of "Orange Man Bad" appeared to be entirely based around Woman's issues. A good example is abortion, something I am mostly ambivalent about. A total ban vs abortion all the way up to birth on demand, would not affect me or my life at all, other than the whining I would have to endure from people that care about the issue, and I think that's true for most men (and many women too!)
Doubling down on female candidates made this even worse. Both Hillary Clinton and Kamala Harris are women and they had an appeal to a certain group of female voters. But neither of them had any real appeal to male voters. Female candidates can win, if they are either attractive or have policies that men like, but Clinton and Harris are not either of those things. I think switching out Biden for Harris compounded this as the more "macho" male cultures for Black and Hispanic voters were not going to tolerate "girl boss" candidates, and that is what Harris was.
Could the Democrats right the ship? I really don't see how. Like I said, in order to appeal to male voters they have to alienate their base of young unmarried women. You can't really sideline those folks if you want to even have a chance as a Democrat.
There is, of course, ample opportunity for the Republicans to screw it up. I think they have been pretty good at keeping the cats herded, but there are rumblings of things that I don't particularly care for. There is an undercurrent of right wing political correctness that has been bubbling up that I don't like, most notably the bans on deepfakes, "revenge porn" and even regular pornography. As a free-speech defender, I certainly didn't vote for Republicans to team up with the Democrats to further curtail speech. And the focus on those issues is absolutely baffling as only women care about this stuff.
The problem again is the Democrats can't really take advantage of that as they are half of the unholy alliance between the feminist left and the religious right. They can't really reframe themselves as the "cool" party that won't ban what you like when you have thousands of screeching feminists that want even more control over speech as the religious right does.
Of course the most important factor is the "mandate of heaven" a Chinese concept that seems extremely valid here in the United States. Trump "lost" in 2020 due in part to voters blaming him (unfairly) for the Coronavirus pandemic. Regardless of the fact that Trump mostly handled it well, having a horrible thing happen to the country was blamed on him. And Biden lost in 2024 (well Harris, but she shared the blame) because of all the horrible things that happened during his term. Many of those things were indeed his fault, but not all of them, and the general feeling was that the country was headed in the wrong direction.
So what the Democrats actually need is for folks to feel that way again under Donald Trump. And I just don't see that happening right now. Trump is more popular than he was during his first term and though his haters still hate him, there is the feeling that folks are happy with what he is doing, or, at the very least, are tired of fighting him. Of course, it's always possible that some kind of black swan event happens, maybe a new war breaks out, maybe a huge series of terror attacks, maybe the economy crashes (though that seems unlikely now). If that happens I think the Democrats could have a chance, but it's going to be based almost entirely on luck.